You might think of binders full of charts, footnotes and spreadsheets when you hear the terms “business software” and “reporting”. Perhaps conference rooms brimming with executives slogging through slides. These are just a few examples of what the future might look like for business software and reporting. In reality, the current era in business software and reporting will bring value to companies.

The reason is because the digital technologies that are enabling the new age of reporting will allow human workers to do more exciting work. Machine learning and cognitive tools will take care of most of the tedious task of gathering data, creating reports, and then disseminating them. This allows human workers to do more interesting and fulfilling work.

By using the right reporting software allows you to streamline business operations, increase productivity and make more informed decisions with current and accurate information. It is vital that the reporting and analytics platform for business doesn’t become a burden to users, but rather a useful tool. This is exactly what PLG is all about.

In the new era those who understand that they must be driven by product are those who will prevail. They will use their product as engines to attract, retain and growing their customer base. They will also integrate PLG into the process of creating, designing and delivering their products. Download the full report and learn how to excel in new times of software for business and reshape the way you think about reporting and analytics.

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